“Cold-Cocked Creative”
American Advertising Federation-Corpus
Christi presents Omarr
Idden Cantú, Promotions Senior Account Executive with Austin-based LatinWorks
In the advertising boxing ring,
it’s important for all brands, local and global, to understand the fundamentals
in order to strategize and zero in on the perfect impact punch. How
characteristics like resiliency, impeccable footwork, and patience are
important as advertisers build creative solutions to defeat big, bad, brand
challenges.
Join AAF-CC for our May meeting
at the Corpus Christi Town Club (One Shoreline Plaza at 800 N. Shoreline Blvd.)
as Omarr Idden Cantú, Promotions Senior Account
Executive with Austin-based agency LatinWorks, presents “Cold-Cocked Creative” on Tuesday,
May 14.
The meeting begins at 11:45 a.m. and runs until 1 p.m. Cost is free for AAF-CC members, $25 for nonmembers and $15 for college/university students. RSVPs are due by noon on Monday, May 13, by email sent to lauren.clayton@twcable.com.
Omarr currently leads promotional and
event marketing efforts for several client partners at LatinWorks. He serves as
the immediate point person in charge of consumer engagement program planning,
sponsorship entitlement negotiation, and event production. He has successfully
planned and launched a multitude of various national consumer engagement
campaigns within the alcohol/spirits, technology, consumer packaged goods, and
retail categories. He has been with LatinWorks Promotions
since December 2010.
A 2005
graduate of Texas A&M University in College Station with a Bachelor of Arts
degree in Communications and History, Omarr first began his marketing and
promotions career after being recruited by The Walt Disney Company, where he
specialized in recruitment/retention marketing for Disney Entertainment Group
and Disney Cruise Lines.
Prior to
joining the LatinWorks team, Omarr spent several years in Orlando with Fry
Hammond Barr and Dalton Agency where he built and managed the McDonald’s event
and experiential marketing programs for the Southeastern United States. There
he led promotional efforts in the launch of McCafé and Angus Burger. He, along
with the team that he helped recruit, achieved an estimated 4.4 Million
impressions by strategically activating within the general and multi-cultural
marketplaces. During his tenure, McDonald’s saw an average of 30% ROI in event
sponsorship due to increased efficiency, maximized activations, and negotiated
added value entitlements.
Complete Client Roster: The Walt Disney Company, McDonald’s, Anheuser-Busch,
Bacardi USA, Heinz Tomato Ketchup, M&M’s, Texas Lottery, Stripes
Convenience Stores, Target, Universal Studios, Sea World, IBM, Florida
Department of Tourism, Marriott, Orlando Science Center, Our Body: The Universe
Within Exhibit Fleets and The Golf Channel.
About LatinWorks: Founded in 1998, LatinWorks currently
has 162 employees, represents $182 million in billings, and is minority owned and
certified, and powered by Omnicom.
Agency Accolades: 2010 & 2012 winner of Ad Age’s
Multi-cultural Agency of the Year, 2011 Ad Age Agency A-List, 6 time Cannes
Lion Award winner.
AAF-CC