We've rescheduled local broadcast expert Paul Weyland! Join AAF-CC as we present the President of Paul Weyland Communication Strategies and author of "Think like an Adman, Sell like a Madman," for the April meeting with "Million Dollar Ideas."
The meeting is scheduled from 11:45 a.m. to 1 p.m. on Tuesday, April 9, at the Corpus Christi Town Club, One Shoreline Plaza at 800 N. Shoreline Blvd.
As a local broadcast sales expert, Paul will show you how to take control of the front-end of the local direct sale (the creative idea) and the back-end, asking for and getting an annual commitment.
Weyland will also cover how to come up with million-dollar ideas your clients will want to buy, at rate card. Then, he'll show you how to do a simple ROI calculation that motivates clients to want to triple or quadruple their investment on your station, regardless of your rates, ratings, market size or format.
You’ll also learn the importance of cutting through clutter by using headlines that compel local decision makers to return your calls and emails, how to draft a proposal that your clients will want to read and why your price is the last thing you should compromise when trying to attract new business, even in a recession.
To conclude, Weyland will open up the session to attendees and take on any product/service category you can think of. On the spot, we’ll come up with great ideas you can take back to your market and use immediately. Because this is a Paul Weyland session, not only will you leave with dozens of ideas you can use immediately, but you’ll also be thoroughly entertained.
YOU DON'T WANT TO MISS THIS PRESENTATION! Reserve your seat now!
Lunch is free for AAF-CC members, $25 for nonmembers and $15 for college/
Weyland speaks to companies and associations about how to increase sales and how to better market and advertise businesses. He delivers seminars, keynotes and sales training all over the world. He taught Media Sales at The University of Texas and has authored books and many articles on sales, marketing and advertising.
As a local broadcast sales expert, Paul will show you how to take control of the front-end of the local direct sale (the creative idea) and the back-end, asking for and getting an annual commitment.
Weyland will also cover how to come up with million-dollar ideas your clients will want to buy, at rate card. Then, he'll show you how to do a simple ROI calculation that motivates clients to want to triple or quadruple their investment on your station, regardless of your rates, ratings, market size or format.
You’ll also learn the importance of cutting through clutter by using headlines that compel local decision makers to return your calls and emails, how to draft a proposal that your clients will want to read and why your price is the last thing you should compromise when trying to attract new business, even in a recession.
To conclude, Weyland will open up the session to attendees and take on any product/service category you can think of. On the spot, we’ll come up with great ideas you can take back to your market and use immediately. Because this is a Paul Weyland session, not only will you leave with dozens of ideas you can use immediately, but you’ll also be thoroughly entertained.
YOU DON'T WANT TO MISS THIS PRESENTATION! Reserve your seat now!
Lunch is free for AAF-CC members, $25 for nonmembers and $15 for college/
Weyland speaks to companies and associations about how to increase sales and how to better market and advertise businesses. He delivers seminars, keynotes and sales training all over the world. He taught Media Sales at The University of Texas and has authored books and many articles on sales, marketing and advertising.
His speeches, training and seminars are filled with humor and good, succinct information. Attendees come away from the session armed with tools they can use immediately to increase revenues and with a greater understanding of how to make advertising more effective and efficient. Paul's new book "Think like an Adman, Sell like a Madman" is available online at amazon.com.