about us

We are the only professional association that binds together the mutual interests of corporate advertisers, advertising agencies, media companies, suppliers and academia.

The 50,000 nationwide members of the AAF share a commitment to make advertising a positive force in America’s economy and culture. We are advocates for the rights of advertisers and we work to educate policy makers, the news media and the general public on the value that advertising brings to the well-being of the nation and the world. At the same time, we respect the right of the public to truth in advertising, and we strive to represent these interests through education and self-regulation within our industry.