When: Tuesday, July 15th
Where: La Palmera Center Court, between
White House Black Market and Francesca’s
Time: 5:30 p.m.
Cost: Free for members and guests
Free food and drinks
Join the American Advertising Federation - Corpus Christi for our annual Year in Review membership mixer and first annual awards ceremony. If you've ever been curious as to what AAF is or what we do come join us and see what's in store for the upcoming year. Marc Eisenberg, National ADDY Chair, and former AAF past Governor for the Tenth District will join us for the swearing in of new board members. We'll also have great door prizes and free food and drinks.
For Reservations please email: email@example.com
Save the Date:
Tuesday, August 12 - Membership Evening Mixer
Location to be determined
Thursday, August 14th - Membership Luncheon
Neuromarketing with author and Forbes contributor Roger Dooley
According to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur before we are ever aware of it. Yet, most marketing efforts forgo the vast subconscious and instead target the rational, conscious mind. If you want to get ahead of your competition, it’s time to stop selling to just 5 percent of your customer’s brain! Through the wonders of modern neuroscience, tools now exist that can help explain the brain’s cognitive processes. When you understand how your customers’ brains work, you can appeal to the powerful subconscious—and get better results for less money. Dooler will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patters.
With quick and easy takeaways, you'll leave with key strategies for targeting consumers through in-person sales, online and print ads, and other marketing media.
Tuesday, September 9th - Membership Evening Mixer
Location to be Determined
Wednesday, September 10th - Membership Luncheon
Clark Rector, chief lobbyist for the American Advertising Federation will be here to share information on the upcoming legislative bill proposal that will limit the deduction of advertising as a business expense. With huge impacts to our industry we hope to have local representatives on hand to discuss this issue.