“Creating the Customer Experience for People Not Like You”
American Advertising Federation-Corpus Christi presents Pamela Atherton, 17-time Award Winning Radio and Television Personality
A “one-size fits all” approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers’ racial, ethnic, religious, generational, lifestyle, and geographic differences in order to meet or exceed customers’ service expectations.
Join AAF-CC for our June meeting at the Corpus Christi Town Club (One Shoreline Plaza at 800 N. Shoreline Blvd.) as Pamela Atherton, 17-time award winning radio and television personality and creator of the Business CPR, presents “Creating the Customer Experience for People Not Like You” on Tuesday, June 11.
The meeting begins at 11:45 a.m. and runs until 1 p.m. Cost is free for AAF-CC members, $25 for nonmembers and $15 for college/university students. RSVPs are due by noon on Monday, June 10, by email sent to firstname.lastname@example.org.
Core customer groups will be covered, including women, the five generations (Matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics, Asians, and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes. We’ll also discuss consumer insights that will help you deliver a better business experience for every customer.
Terrific customer service doesn’t have to break the bank… it’s about understanding your customer’s values and catering to their priorities.
Atherton is a 17-time award winner for her work in news, interviewing and creative commercial production and has an ADDY on the mantelpiece for her work in television. Her guests have included Buzz Aldrin, Madeleine Albright, Ted Kennedy, Weird Al, Willie Nelson and Cher. She speaks across the nation as a keynote and workshop leader about customer satisfaction, business identity, leadership and dealing with the media.
Swim with the Sharks author Harvey Mackay calls her “truly the best of the best." Recently, she was featured in LIFE magazine.