June 2013 Meeting

“Creating the Customer Experience for People Not Like You”

American Advertising Federation-Corpus Christi presents Pamela Atherton, 17-time Award Winning Radio and Television Personality

A “one-size fits all” approach to customer service is no longer viable.  Businesses competing on service need to understand and cater to customers’ racial, ethnic, religious, generational, lifestyle, and geographic differences in order to meet or exceed customers’ service expectations.

Join AAF-CC for our June meeting at the Corpus Christi Town Club (One Shoreline Plaza at 800 N. Shoreline Blvd.) as Pamela Atherton, 17-time award winning radio and television personality and creator of the Business CPR, presents “Creating the Customer Experience for People Not Like You” on Tuesday, June 11.

The meeting begins at 11:45 a.m. and runs until 1 p.m. Cost is free for AAF-CC members, $25 for nonmembers and $15 for college/university students. RSVPs are due by noon on Monday, June 10, by email sent to lauren.clayton@twcable.com.

Core customer groups will be covered, including women, the five generations (Matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics, Asians, and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes.  We’ll also discuss consumer insights that will help you deliver a better business experience for every customer.

Terrific customer service doesn’t have to break the bank… it’s about understanding your customer’s values and catering to their priorities.

Atherton is a 17-time award winner for her work in news, interviewing and creative commercial production and has an ADDY on the mantelpiece for her work in television. Her guests have included Buzz Aldrin, Madeleine Albright, Ted Kennedy, Weird Al, Willie Nelson and Cher. She speaks across the nation as a keynote and workshop leader about customer satisfaction, business identity, leadership and dealing with the media. 

Swim with the Sharks author Harvey Mackay calls her “truly the best of the best." Recently, she was featured in LIFE magazine.

AAF-CC

2013 Bowl-A-Rama

AAF-CC Announces Totally RAD 2013 Bowl-A-Rama Benefitting Goodwill Industries of South Texas

80s themed tournament scheduled for June 29 includes costume contest, radical raffle and $600 cash prize for team with highest score

Madonna, Bruce Springsteen, the “real” MTV, big hair (and it’s not just the girls), big shoulder pads, leggings, leather … the list goes on as the American Advertising Federation-Corpus Christi chapter holds a "totally rad" 1980s themed bowling tournament, the 2013 AAF-CC Bowl-A-Rama, from 6 to 9 p.m. on Saturday, June 29, at the AMF Saratoga Lanes.

This year’s Bowl-A-Rama will benefit Goodwill Industries of South Texas with a portion of the proceeds going to the nonprofit organization.

Teams are up to six bowlers per team with registration fee including lane and shoe rental. Cost is $35 for individual tickets (we’ll place you on a team) and $180 for Freeze Framer Bowlers ($30 will be returned for teams that donate a box or bag of gently used clothing for Goodwill).

Sponsor level teams include:

• Kingpins for $1,000, which includes two teams of six players, 12 awesomely 80s-themed custom-designed tee shirts with team logo, two pitchers of beer, two pizzas, banner placement at event, logo placement on all promotional materials and table tents, and promotional items placed in take-home swag bags.

• Strikers for $500, which includes one team of six players, one pitcher of beer, one pizza, banner placement at event, logo placement on all promotional materials, and promotional items placed in take-home swag bags.

The highest scoring team will win an awesome $600 cash prize!

The event also includes a costume contest for all you Cindy Lauper or Madonna look-alikes or big hair heavy metal band member wannabes, along with a totally “RAD” raffle for $5 per ticket.

To register your team today, go to http://bit.ly/ZYL17i. 

For more information about the event, email lauren.clayton@twcable.com.

Like, register now, fur shure!

––AAF-CC––

May 2013 Meeting

“Cold-Cocked Creative”

American Advertising Federation-Corpus Christi presents Omarr Idden Cantú, Promotions Senior Account Executive with Austin-based LatinWorks

In the advertising boxing ring, it’s important for all brands, local and global, to understand the fundamentals in order to strategize and zero in on the perfect impact punch. How characteristics like resiliency, impeccable footwork, and patience are important as advertisers build creative solutions to defeat big, bad, brand challenges.

Join AAF-CC for our May meeting at the Corpus Christi Town Club (One Shoreline Plaza at 800 N. Shoreline Blvd.) as Omarr Idden Cantú, Promotions Senior Account Executive with Austin-based agency LatinWorks, presents “Cold-Cocked Creative” on Tuesday, May 14.

The meeting begins at 11:45 a.m. and runs until 1 p.m. Cost is free for AAF-CC members, $25 for nonmembers and $15 for college/university students. RSVPs are due by noon on Monday, May 13, by email sent to lauren.clayton@twcable.com.

Omarr currently leads promotional and event marketing efforts for several client partners at LatinWorks. He serves as the immediate point person in charge of consumer engagement program planning, sponsorship entitlement negotiation, and event production. He has successfully planned and launched a multitude of various national consumer engagement campaigns within the alcohol/spirits, technology, consumer packaged goods, and retail categories. He has been with LatinWorks Promotions since December 2010.

A 2005 graduate of Texas A&M University in College Station with a Bachelor of Arts degree in Communications and History, Omarr first began his marketing and promotions career after being recruited by The Walt Disney Company, where he specialized in recruitment/retention marketing for Disney Entertainment Group and Disney Cruise Lines.

Prior to joining the LatinWorks team, Omarr spent several years in Orlando with Fry Hammond Barr and Dalton Agency where he built and managed the McDonald’s event and experiential marketing programs for the Southeastern United States. There he led promotional efforts in the launch of McCafé and Angus Burger. He, along with the team that he helped recruit, achieved an estimated 4.4 Million impressions by strategically activating within the general and multi-cultural marketplaces. During his tenure, McDonald’s saw an average of 30% ROI in event sponsorship due to increased efficiency, maximized activations, and negotiated added value entitlements.

Complete Client Roster: The Walt Disney Company, McDonald’s, Anheuser-Busch, Bacardi USA, Heinz Tomato Ketchup, M&M’s, Texas Lottery, Stripes Convenience Stores, Target, Universal Studios, Sea World, IBM, Florida Department of Tourism, Marriott, Orlando Science Center, Our Body: The Universe Within Exhibit Fleets and The Golf Channel.

About LatinWorks: Founded in 1998, LatinWorks currently has 162 employees, represents $182 million in billings, and is minority owned and certified, and powered by Omnicom.

Agency Accolades: 2010 & 2012 winner of Ad Age’s Multi-cultural Agency of the Year, 2011 Ad Age Agency A-List, 6 time Cannes Lion Award winner.

AAF-CC  

April 2013 Meeting Featuring Paul Weyland

Local Broadcast Sales Expert Sharing How To Develop "Million Dollar Ideas" 

We've rescheduled local broadcast expert Paul Weyland! Join AAF-CC as we present the President of Paul Weyland Communication Strategies and author of "Think like an Adman, Sell like a Madman," for the April  meeting with "Million Dollar Ideas."

The meeting is scheduled from 11:45 a.m. to 1 p.m. on Tuesday, April 9, at the Corpus Christi Town Club, One Shoreline Plaza at 800 N. Shoreline Blvd.

As a local broadcast sales expert, Paul will show you how to take control of the front-end of the local direct sale (the creative idea) and the back-end, asking for and getting an annual commitment.

Weyland will also cover how to come up with million-dollar ideas your clients will want to buy, at rate card. Then, he'll show you how to do a simple ROI calculation that motivates clients to want to triple or quadruple their investment on your station, regardless of your rates, ratings, market size or format.

You’ll also learn the importance of cutting through clutter by using headlines that compel local decision makers to return your calls and emails, how to draft a proposal that your clients will want to read and why your price is the last thing you should compromise when trying to attract new business, even in a recession.

To conclude, Weyland will open up the session to attendees and take on any product/service category you can think of. On the spot, we’ll come up with great ideas you can take back to your market and use immediately. Because this is a Paul Weyland session, not only will you leave with dozens of ideas you can use immediately, but you’ll also be thoroughly entertained.
 
YOU DON'T WANT TO MISS THIS PRESENTATION! Reserve your seat now!

Lunch is free for AAF-CC members, $25 for nonmembers and $15 for college/university students. RSVPs are required and must be made by noon on Monday, April 8. Email lauren.clayton@twcable.com.

Weyland speaks to companies and associations about how to increase sales and how to better market and advertise businesses. He delivers seminars, keynotes and sales training all over the world. He taught Media Sales at The University of Texas and has authored books and many articles on sales, marketing and advertising.

His speeches, training and seminars are filled with humor and good, succinct information. Attendees come away from the session armed with tools they can use immediately to increase revenues and with a greater understanding of how to make advertising more effective and efficient. Paul's new book "Think like an Adman, Sell like a Madman" is available online at amazon.com.

March 2013 Meeting

AAF-CC March Meeting Featuring Presentation on Strategic Mobile Marketing Strategies

Meeting Scheduled One Week Earlier

The American Advertising Federation-Corpus Christi Chapter (AAF-CC) will hold the March meeting on Tuesday, March 5, at the Corpus Christi Town Club from 11:45 a.m. to 1 p.m. Guest speaker Magaly Chocano, CEO and founder of Sweb Development and SwebApps based in San Antonio, will present “Long Live Mobile” and cover the growth and need of mobile in everyone’s marketing strategies.

Chocano spent many years as an agency broadcast producer in the U.S., Hispanic and Latin American markets developing television, radio and print campaigns for clients such as Coors Light, Reynold’s Wrap, Burger King, Nestle and General Mills.

In 2008, she founded Sweb Development, working with clients to provide tailored, long-term website and marketing solutions that emphasized digital brand development, content creation, digital production and social media campaigns. The company also specializes in in-house native mobile app development, featuring the highest quality production team in the market. Sweb Development works seamlessly with clients to apply expertise that optimizes the mobile/tablet user experience.

This month’s meeting is scheduled one week earlier than usual. Reservations are required no later than noon on Monday, March 4. The meeting is free for AAF-CC members, $25 for nonmembers and $15 for college/university students. RSVP to Lauren Clayton at lauren.clayton@twcable.com.

AAF-CC

ADDYs 2013 Was a HIT!

Thank you to everyone who celebrated with us! To see photos from the event, click on the ADDYs page.

New February Meeting Speaker

Client Development: Learn to Develop and Implement Tactical Plans That Identify and Cultivate Prospective Clients

Don't miss AAF-CC's February meeting on Tuesday, Feb. 12 (Fat Tuesday, that is!) as we present Beth Kingsbury Ramos, President of Kingbury Ramos LLC, as she speaks about "Client Development."

The trick to client development is determining who wants or needs your product. A good start is often taking a look at your current client base. Additional considerations and approaches depend on needs, characteristics, and tendencies of your target groups. Marketing decisions, including events to attend, causes to support, and dollars to spend, should all revolve around your target market's needs and preferences. This paves the way for new client development. Kingsbury Ramos, LLC can help you develop and implement a tactical plan that lets you identify and cultivate prospective clients.

Beth Kingsbury Ramos, President of Kingsbury Ramos, LLC, earned her MBA in Business Administration from Texas A&M University- Corpus Christi and her BS in Marketing from Texas A&M University- College Station. She grew up gaining business experience from a family of entrepreneurs. In her professional career, she worked in the insurance, media, engineering, and medical industries. Eventually, she combined her passion for small business and love of the Corpus Christi community to help local small businesses develop and implement skills for Client development, marketing management strategies and programs.

Join us at the Corpus Christi Town Club at One Shoreline Plaza (800 N. Shoreline) at 11:45 a.m. Reservations are required with cost being free for AAF-CC members, $25 for nonmembers and $15 for college/university students.

RSVP to lauren.clayton@twcable.com.