March 2013 Meeting

AAF-CC March Meeting Featuring Presentation on Strategic Mobile Marketing Strategies

Meeting Scheduled One Week Earlier

The American Advertising Federation-Corpus Christi Chapter (AAF-CC) will hold the March meeting on Tuesday, March 5, at the Corpus Christi Town Club from 11:45 a.m. to 1 p.m. Guest speaker Magaly Chocano, CEO and founder of Sweb Development and SwebApps based in San Antonio, will present “Long Live Mobile” and cover the growth and need of mobile in everyone’s marketing strategies.

Chocano spent many years as an agency broadcast producer in the U.S., Hispanic and Latin American markets developing television, radio and print campaigns for clients such as Coors Light, Reynold’s Wrap, Burger King, Nestle and General Mills.

In 2008, she founded Sweb Development, working with clients to provide tailored, long-term website and marketing solutions that emphasized digital brand development, content creation, digital production and social media campaigns. The company also specializes in in-house native mobile app development, featuring the highest quality production team in the market. Sweb Development works seamlessly with clients to apply expertise that optimizes the mobile/tablet user experience.

This month’s meeting is scheduled one week earlier than usual. Reservations are required no later than noon on Monday, March 4. The meeting is free for AAF-CC members, $25 for nonmembers and $15 for college/university students. RSVP to Lauren Clayton at lauren.clayton@twcable.com.

AAF-CC

ADDYs 2013 Was a HIT!

Thank you to everyone who celebrated with us! To see photos from the event, click on the ADDYs page.

New February Meeting Speaker

Client Development: Learn to Develop and Implement Tactical Plans That Identify and Cultivate Prospective Clients

Don't miss AAF-CC's February meeting on Tuesday, Feb. 12 (Fat Tuesday, that is!) as we present Beth Kingsbury Ramos, President of Kingbury Ramos LLC, as she speaks about "Client Development."

The trick to client development is determining who wants or needs your product. A good start is often taking a look at your current client base. Additional considerations and approaches depend on needs, characteristics, and tendencies of your target groups. Marketing decisions, including events to attend, causes to support, and dollars to spend, should all revolve around your target market's needs and preferences. This paves the way for new client development. Kingsbury Ramos, LLC can help you develop and implement a tactical plan that lets you identify and cultivate prospective clients.

Beth Kingsbury Ramos, President of Kingsbury Ramos, LLC, earned her MBA in Business Administration from Texas A&M University- Corpus Christi and her BS in Marketing from Texas A&M University- College Station. She grew up gaining business experience from a family of entrepreneurs. In her professional career, she worked in the insurance, media, engineering, and medical industries. Eventually, she combined her passion for small business and love of the Corpus Christi community to help local small businesses develop and implement skills for Client development, marketing management strategies and programs.

Join us at the Corpus Christi Town Club at One Shoreline Plaza (800 N. Shoreline) at 11:45 a.m. Reservations are required with cost being free for AAF-CC members, $25 for nonmembers and $15 for college/university students.

RSVP to lauren.clayton@twcable.com.