November Meeting: Effective Mobile Targeting

 

With mobile devices in the hands of millions of consumers, advertisers are constantly looking for ways to integrate sophisticated data into their mobile campaigns. As the mobile industry grows at a rapid rate, it's difficult to cut through the complex information and determine how to achieve success for your clients with mobile targeting. This presentation demystifies mobile targeting by sharing:

 

• How to develop a successful campaign within the mobile ad ecosystem

• Why your geo-targeted ads will often show up 1,000 miles away

• How to navigate the cookieless mobile landscape

• Why, despite all of its downfalls, mobile can still be incredibly effective

• Everything you need to know about privacy in the mobile space

 

Tuesday, November 12, 2013
11:45 am - 12:00 pm - Networking 
12:00 pm - 1:00 pm - Effective Mobile Targeting 
Corpus Christi Town Club
800 N Shoreline Blvd Lunch provided for members
Guests $25
Students $20

RSVP by email aafreservations@gmail.com

Please RSVP by November 8th.  
                       

About Ian Cunningham  Ian Cunningham is a Digital Media Specialist and Account Director at Goodway Group. Ian has an exceptional track record of delivering digital media solutions and driving sales, revenue, and market share growth in the automotive, luxury, retail, textiles and technology industries. Prior to joining Goodway, Ian served as an Account Supervisor with Young & Rubicam, managing $15 million in business throughout Texas, South Texas and Oklahoma and led the Dallas field office to rank highest of all 13 Y&R field offices across the country. Ian also developed the first regional advertising guidebook for Y&R as introductory tool for new client board members to inform and manage client expectations.