American Advertising Federation-Corpus Christi

AAF-CC October 9 Meeting Covering “How To Teach An Old Brand New Tricks”

Guest speaker Chip Hanna serves as interactive account director with Fort Worth-based Balcom Agency

Need to refresh a tired, old branding campaign? Learn how during the American Advertising Federation-Corpus Christi Chapter’s (AAF-CC) October meeting as Chip Hanna, interactive account director with Fort Worth-based Balcom Agency, presents “How To Teach An Old Brand New Tricks.”

The meeting is scheduled Tuesday, Oct. 9, beginning at 11:45 a.m. at the Corpus Christi Town Club at One Shoreline Plaza, 800 N. Shoreline Blvd. Lunch is free for AAF-CC members, $25 for nonmembers and $16 for students. Reservations are required noon on Tuesday, Oct. 8, with payment due at the door.

To reserve your seat, email AAF-CC member Lauren Clayton at lauren.clayton@twcable.com.

Advertising has changed dramatically over the past decade. One-way communication between brands and consumers has become a two-way conversation – and it’s a tough conversation for many organizations to handle. Identifying legitimate opportunities online or in social media is just the beginning. Hanna will reveal the secrets to teaching old brands new tricks – and the results that make it all worthwhile.

Hanna develops results-driven digital brand strategies for companies and nonprofit organizations throughout the Southwest. His innovative approach to web applications, social media, digital media, eCommerce and interactive marketing drives consumer engagement and builds brands.

Hanna’s work and the interactive team at Balcom continue to be recognized as some of the best in the country. Recent awards include “Best of Show Interactive” at the 2008 AAF Fort Worth ADDY Awards, along with a 2008 AAF National ADDY Award.

AAF-CC