“Regional Advertising Doesn’t Have to Suck” Is May Topic
Robert Campbell with Houston-based
808 Inc. speaking on May 8 at Corpus Christi Town Club
Fifteen years ago, there was a pretty clear difference
between “regional” and “national” advertising. If you were a creative on a
national account, you shot your commercial in Sydney. If you were on a regional
account, you were going to Dallas.
Then, the Internet went from novelty to necessity and
fundamentally changed the way advertisers communicate. What followed was an
explosion of overlapping subcultures and economic euphoria and then a cold shower
of reality.
During the American Advertising Federation-Corpus Christi
Chapter’s (AAF-CC) monthly meeting on May 8, Robert Campbell, partner and
creative director of Houston-based advertising agency 808 Inc., will share how
the industry has changed to an era of small, nimble creative shops during his
presentation, “Regional Advertising Doesn’t Have to Suck.” Now is a great time
to be the little guy making big impressions.
The monthly meeting runs from 11:45 a.m. to 1 p.m. at the Corpus Christi Town Club at One Shoreline
Plaza (800 N. Shoreline Blvd.). Lunch is free for AAF-CC members, $25 for nonmembers and $15 for students. Seating is limited! Reservations are
required by noon on Monday, May 7, with payment due at the door. To reserve
your seat, RSVP to AAF-CC President Kristin Bell at kbell@txstateaq.org.
808 Inc. is a creative
production studio specializing in film, television and print, postproduction
and motion graphics, Internet and interactive campaigns, print and corporate
identity and more.
Campbell is formerly a senior writer with BBDO Houston and has
created memorable, award-winning advertising for a variety of national and
regional clients. He has written for print, Web, broadcast, outdoor, bathroom
walls as well as has directed numerous commercials. In addition to receiving a
Cannes Lion, his work has been featured in Ad
Age, Creativity, Adweek, AdCritic.com’s Top 10, TBS’s
Funniest Commercials on Television and a BBC Documentary on Advertising,
which Campbell says he hasn’t seen.